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Customer Satisfaction is Worthless, Customer Loyalty is Priceless by Jeffrey Gitomer
A timeless classic about the value of a loyal customer. Why measure satisfaction when all that counts is loyalty?
Here are Jeffrey Gitomer's 3.5 compelling reasons why you and every employee in your company must own this book, must read this book, and must act on the principles of this book:
1. It contains a game plan that any customer-serving employee, salesperson, manager, executive or entrepreneur can enact to ensure loyal customers.
From the Table on Contents:
Part I: Customer, the Source of your Paycheck
Part II: The Right Principles Create the Right Words
Part III: Lessons from the Real World
Part IV: Loyalty -- The Final Frontier
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