Jeffrey Gitomer's Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, and Sell Your Point of View To Others
Discover the 9.5 elements that make persuasion, and getting your way, happen.
Jeffrey Gitomer's The Little Green Book of Getting Your Way digs
deep into the 9.5 elements that make persuasion, and getting your way,
happen. By breaking down the elements, the reader will begin to
understand, take action, become proficient, and then master the ability
to persuade. Because persuasion occurs in so many different areas of
life and business, Gitomer leads the reader from mental readiness to
the principles of getting your way and the power that persuasion
offers. He challenges the reader to prepare before they present, to
prepare before they try to persuade. He demonstrates how to change a
presentation into a performance and shows how this can be done in any
environment. But because persuasion most often takes place in business,
he draws special emphasis to the reader's ability to write and sell
persuasively. The book talks about thepersistence that enables winning persuasion. He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again"
to the Gitomer level of "You only fail when you decide to quit," and
the book ends challenging the reader how to think about excellence and
eloquence. It will be up to the reader to take advantage of the
opportunity and harness the power.
Item: Jeffrey Gitomer's Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, and Sell Your Point of View To Others