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Jeffrey Gitomer's Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Salespeople are looking for answers. They want them now, they want them fast, they want them free. Buy this book, you'll get two out of three.
Salespeople are looking for answers
The fastest, easiest answers that work every time.
The good news is, the answers exist. The bad news is, in order to be able to become a successful salesperson, you have to understand, practice, and master the answers.
You'd think with all the answers contained in this book, that anyone who reads it would automatically become a better salesperson. You'd be thinking wrong.
To become a better salesperson, the first thing you have to do is read it. The second thing to do with this book is read it again. The third thing to do with this book is try one answer everyday. If it doesn't work exactly right the first time, or the outcome wasn't what you expected, try it again and tweak it a little bit. The fourth thing you have to do is practice the answer until you feel that it's working. The fifth thing you have to do is become the master of it.
SECRET: Blend each answer to your selling situation and do it in a way that fits your style, and your personality.
Think about the way you ask for an appointment. The way you leave a voice-mail message. The way you follow up after a sales call. The way you begin a sales presentation. The way you ask for a sale. The way you respond to an angry customer. The way you earn a referral. Or the way you get a testimonial. Wouldn't you love to have the perfect answer for every one of these situations?Excerpt from Jeffrey Gitomer's Little Red Book of Sales Answers
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