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React, Respond, Recover +1: Jeffrey Gitomer's Little E-Book of How to Win Back Lost Customers (Downloadable)
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How much is one customer worth? How much does it cost to lose one customer? More than you want to know. More than you can measure in real dollars. Most people only measure the dollar loss of a sale, or how much revenue was lost for the year. Big mistake. For openers, multiply that times 20 years. React, Respond, Recover +1: Jeffrey Gitomer's Little E-Book of How to Win Back Lost Customers is a companion to Customer Loyalty Concepts.
Product DescriptionWhen the customer is angry, or you can’t deliver the way they expect, the formula that will make them forgive you, continue to do business with you, and tell others about you is – React, Respond, Recover, +1. All you have to do to ensure that the story will be positive and the customer will be saved is to add a “+” to the end of the transaction. Something extra that the customer was not expecting. Something that will add a smile. Something that will add some “good” to the situation, and make a pleasant surprise the last memory the customer has.
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Item: React, Respond, Recover +1: Jeffrey Gitomer's Little E-Book of How to Win Back Lost Customers (Downloadable)
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