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Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling
Proven Actions You Must Take to Make Easier, Faster, Bigger Sales…NOW and FOREVER! There are universal laws of selling that determine whether you succeed, or don’t succeed — whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet.
Unbreakable Law 1: Attract Willing Buyers
Unbreakable Law 2: Think YES!
Unbreakable Law 3: Believe Before You Succeed
Unbreakable Law 4: Employ Humor
Unbreakable Law 5: Build Your Own Brand
Unbreakable Law 6: Earn Reputation
Unbreakable Law 7: Be Assertive and Persistent
Unbreakable Law 8: Demonstrate Excellence
Unbreakable Law 9: Deliver Value First
Unbreakable Law 10: Communicate in Terms of Them
Unbreakable Law 11: Ask Before You Tell
Unbreakable Law 12: Serve Memorably
Unbreakable Law 13: Exchange Loyalty
Unbreakable Law 14: Earn Trust
Unbreakable Law 15: Utilize Voice of Customers
Unbreakable Law 16: Discover the Why
Unbreakable Law 17: Intend To Achieve
Unbreakable Law 18: Be Perceived as Different
Unbreakable Law 19: Perform Dynamically
Unbreakable Law 20: Attract, Engage, and Connect Socially
Unbreakable Law 21: Earn Without Asking
Unbreakable Law 21.5: Love It or Leave It
These 21.5 Laws are the rock foundation of selling. They may be invisible but they are undeniable — and unbreakable.
If you’re just getting started in selling, you will find the Laws invaluable. Whether or not you learn them and follow them will make or break your career. If you’ve been in sales for a while, you will find yourself saying, “I haven’t been doing that.” “I knew that! How did forget?”
When we break the Laws we pay the price. Our sales suffer. Our bank account takes a hit. It’s an effort to get out of bed and make a sales call, to do our best work — work that is aligned with the Laws. Use Jeffrey’s Laws of Selling to recharge your enthusiasm and redirect your actions back to what really works.
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