Jeffrey's Self Test For Success

Sorry that is incorrect. The correct answer is: A.

This week's Question:

Describe why customer referrals are so important.

Here's how you compared to others who took the test:
5575 A. Referrals are a report card that you are doing a great job, providing value, respected, trusted, and great at building relationships.
142 B. Referrals are a good sign that you're going to be the top salesperson.
122 C. Your boss will start respecting you more.
3004 D. Referrals are the easiest way to make a sale.

The Wisdom Behind The Answer...

A referral is incredible sales insurance because it has been pre-sold by the person who referred you. But referrals of this nature ONLY take place when trust and perceived value are omnipresent in a relationship. Referrals are an indicator that you have done a great job, and will help you to capture another sale. If you use referrals as an ego stroke you have failed to understand the power of the process. The power is the order, not the order taker. And if you're merely seeking the respect of the boss, you can probably get it by shining his shoes. Just silently throw orders on his desk each day and he will come to respect you in a short period of time.

–JEFFREY GITOMER, excerpted from The Little Red Book of Sales Answers



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