RW
REPLY to selling gym memberships etc. Posted 11:36 AM on 10/30/09Mr. Muscles- Being a member of a similar gym, I would say that there has to be value added. Like the other poster stated, just about every gym will offer you a week free, so set yourself apart by offering more VALUE to your members, and potential members. Perhaps, a free newsletter with tips on different techniques, workout plans, news about the gym; etc. As a female, I'll give you a few things I DON'T like about gyms (like 24hr fitness): When "meat-heads" (no offence) crowd around the free weights and machines-this is very intimidating to women; a facility that is not kept clean (ESPECIALLY BATHROOMS AND SHOWERS); not being acknowledged by the staff, it's nice to know that they know you, even if it's a smile. I know this may just be the facility I go to, but I imagine it's pretty similar everywhere you go. Also, one BIG thing I know is that once I sign a contract with a gym....it is nearly impossible to get out of it! It's not done through the gym, it's done through some secondary source, but just to get answers from the financial institution HAS ALWAYS BEEN TERRIBLE!!! If someone has a question regarding something like this, it would be EXTREMELY HELPFUL to put yourself in the shoes of the member, and assist them with the process!!! That could be the one thing that would make someone renew their membership, or not.....refer their friends to you OR not! Good luck! And keep up the good work.
