Lynn
Radio Sales Posted 8:38 AM on 07/07/10You are not crazy. I've been in radio sales for 13 years, sales manager for 4. Radio station companies are like you'll find in any other industry, some offer great support, some not. You can look for another job, but I happen to believe radio sales to be the best vocation out there. I get to help my clients build their businesses while I build mine. Take your cue from Gitomer. If your boss won't give you training, get it on your own. The Radio Advertising Bureau, www.rab.com provides a wealth of information. And join www.radiosalescafe.com too. Its sort of a facebook for radio sales professionals. As for prospecting, if you wait to hear them on another station, their budget is already spent. Join your Chamber of Commerce, find a business social network in your town or even better, just start calling the phone numbers you see on the side of the trucks! Every business needs to advertise, so every business is a prospect. Happy Selling!
