jstifnell@dickinsonfleet.com
Selling in the heavy equipment industry Posted 8:12 AM on 02/12/08Clancy, I am in the heavy truck repair business so I have a good idea of your situation. A key in this business is quick response to repair downed equipment. If your company offers on site repairs and quick response times, this can be a great benefit to pick up new customers. That service can lead to customer loyalty and future equipment sales. The heavy equipment business is a very service-based business. The better your service, the faster your response times, the better you communicate with the customer all make the difference. Possibly a flyer advertising your service with your business card attached mailed and hand delivered to the key decision maker of each customer.The other advice I can give is pick a geographic area and work that area, then move on to the next focusing on one area per week and calling on the customers in that area. Hope this helps. Jeff S.
