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Tom Rutter

Got Coffee Stains? Take a look around your office, and you'll surely find some. Not actual coffee stains, but things that jump out at you and take the focus off other great things in your office - things that will be remembered more than anything else. Ever walk into an office and the receptionist has a half-eaten sandwich on her desk, or a shelf is noticably dusty, or the picture is obviously crooked, or the carpet isn't vacuumed (and on and on). Those little "coffee stains" may seem trivial to you - you notice them all the time and think nothing of it. But they are memories for your customer - memories that could show a lack of attention to detail, caring, respect, or just plain sloppiness. Next time you go into an office, you'll find this to be true - you'll notice things that are out of place. If your office is immaculate, they won't necessarily remember that, but they certainly won't have anything negative (even the slightest detail) to associate with you. Clean up the coffee stains.