steve
postcard campaign
Posted 10:11 PM on 11/12/08 -
Reply to this postTrevor, the post cards should absolutely represent you. They should carry YOUR BRAND as should every touch point your customers have with you.
Gina
Co branded Postcards
Posted 2:35 PM on 12/03/08 -
Reply to this postTrevor, I am also an independent insurance agent. We have just started a campaign to send out postcards that are co branded. The key to making it work is adding your picture to the card, then not only are you getting free to low cost postcards, but you are also getting your face out there. Good luck I hope it works for you!
Patrick Europe
CRM + google maps
Posted 4:59 AM on 11/05/08 -
Reply to this post
Hello,
I am European and I accepted a new sales job in the US of A. It s a huge challenge because the country and market is complety new for me. I will become a real sales road worrier, because my potential clients are all over the country. So I was wondering if there exist an effective CRM tool that help me organise and plan my trips. Something like A good CRM tool combined with google maps would be ideal!
all suggestions are more then welcome
Looking forward hearing reading from you.
Kind regards
Patrick
larry
ADVERTISING PROBLEMS---NEED HELP
Posted 10:43 AM on 11/02/08 -
Reply to this post
My biggest problem is creating affective advertising -- magazine adds, post cards etc. Does anyone have any experience, direction or anything to help me take what is in jeffrey's "bible" and apply them to advertising?
Lynn
Advertising problems
Posted 9:55 AM on 11/06/08 -
Reply to this postWhen it comes to advertising, hire a professional. You can spend countless dollars with endless frustration trying to find the right "formula" for advertising. A good ad rep or agency can help you find that "one thing" that separates you from your competition and then find the most effective way to get that information to your potential customers.
RF
Competitors
Posted 4:11 PM on 10/30/08 -
Reply to this post
I work in the mortgage field. Customers frequently need a pre-approval for financing before a realtor will show them a house. After doing the upfront approval (which includes analyzing their credit,reviewing their assets & verifying their income) for free & offering value & service.They will frequently go elsewhere & shop other lenders for a lower rate. What is the best way to retain them & have them come back after the free upfront service?
PS The service has to remain free -- charging a fee is not allowed.
Lynn
Competitors
Posted 9:50 AM on 11/06/08 -
Reply to this postHow are you getting the referrals in the first place? And are you servicing the mortgage after the sale? Or does it get sold to a bigger bank? With everything going on in the banking industry, I have found that more people are finding value in their local banks with local service. And from personal experience, I would rather pay a little higher interest rate than have to deal with one of the major banks. I have had nothing but headaches dealing with the place that bought out my mortgage.
Josh
Competitors
Posted 8:53 PM on 11/07/08 -
Reply to this postI noticed that you are offering "value & service". Question: is the value you offer something that is appealing to you, or to your customer? It might be possible to figure out a service that will not only help your customer get into houses with an agent, but will help them secure the best price and the right of refusal. I'm sure that an upgrade package (possibly for a fee) which includes more detailed information would be beneficial to both your customer and their potential seller- yielding you more business.
Maurice Sanders
Competitors
Posted 12:10 PM on 11/18/08 -
Reply to this postI'm a Realtor with Keller Williams Realty...the best thing to do is to show your clients the value you represent. What sets you apart from the competition? If you know the answer -> tell your clients during the initial conversation...if you don't know the answer --> you have to find out and in the meant time ramp up your prospecting
rich34232
sales verse internet purchasing
Posted 8:13 AM on 10/26/08 -
Reply to this post
How do you guide a client towards purchasing your product when they can purchase the same product on line for a substantial savings?
Do you have any scripted responses?
This situation is purely a price only concern building value, expressing warranties, service and service after the sale has not worked. I need some creative help.
J. Blair
sales vs. internet
Posted 5:37 PM on 10/27/08 -
Reply to this postRich,
Have you thought about setting up your own on-line method of selling? You could compete in both worlds then.
J. Blair
rich34232
sales vs internet
Posted 7:29 PM on 10/28/08 -
Reply to this postj Blair. Good idea with the exception we are a service company that not only sells the product but installs the product. Selling the product and then running away from the product, on line sales would be great. That is not our company. I need to sell my product, to warranty the product and make the necessary profit. Selling on line, I still need to make the profit. The companies that sell the product on line barely covers my cost of purchasing the product from wholesaler. (lower than home centers)
Trevor
what's the difference???
Posted 10:22 PM on 11/02/08 -
Reply to this post"we are a service company that not only sells the product but installs the product"
Holy Crap!!! There's the difference...
rich34232
whats the difference
Posted 6:14 PM on 11/05/08 -
Reply to this postTrevor. they want us to install the products they can buy at a cheaper rate.Holy crap that is not the answer.I express our warranty on our products,service on our product,value of the product.The value that comes with the installation of our product is the same value on the installation of their product.We are dealing with strickly a price difference usually 2-3 hundred dollar difference for the product to the home owner from us. I am receiving the installation now we are dealing with them using my product instead of purchasing the same product from the home centers.
