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People love to buy! Your job is to discover why. Originally written as a companion to the Business Week and USA Today best-selling Little Red Book of Sales Answers, Buying Motives: Jeffrey Gitomer’s Little e-Book of Why People Buy will help you identify and uncover the real reasons why people buy, and in doing so generate a lifetime of sales success.

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E-mail e-licits e-motion from all concerned. Your job is to e-volve your e-mail knowledge and continue e-learning until you can convert it to e-earning. Jeffrey Gitomer’s Little e-Book of e-mail was originally written as a companion to Jeffrey Gitomer’s Little Green Book of Getting Your Way but now stands alone as as essential guide to trials and triumphs, the pinnacles and pitfalls of email.

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Since 98% of all sales are NOT made on the first call, follow-up is as important as any part of the selling process. Turn off the TV, stop making excuses, develop your own follow-up system, and watch the sales roll in. Jeffrey Gitomer’s Little E-Book of Follow-Up was first released in 2004 as a companion to the international runaway best seller, Jeffrey Gitomer’s Little Red Book of Selling.

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You can work out anything, if you take the time to understand the other person’s point of view. Listen with the intent to understand before you speak, then you can respond with the full knowledge of what has been communicated. Jeffrey Gitomer’s Little E-Book of Listening: How to Listen with the Intent to Understand was first released in 2006 as a companion to the Little Black Book of Connections.

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