This Week's Sales Moves

Your name matters to your prospects. Or does it?

Published Monday June 29

Here is a question I’ve received more than a hundred times in one form or another: How do I make a (better) name for myself? Here is the premise, the definition, and the answer: In sales it’s not who you know, in sales it’s who knows you. The challenge is not just making a name for yourself or building your brand; it’s building the components that generate that name. How do you read more

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