Are You Taking Full Advantage Of Smartphone Opportunity?

Are You Taking Full Advantage Of Smartphone Opportunity?

Written By Jeffrey Gitomer
@GITOMER

KING OF SALES, The author of thirteen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com.

Are You Taking Full Advantage Of Smartphone Opportunity?

The smartphone is indelibly and undeniably attached to our culture, our business, and our pocket. Or should I say, your pocket or your pocketbook.

Your smartphone is most likely smarter than you are. It’s not a companion; it’s a partner, a vital partner. If you accidentally leave it someplace, you turn white until it’s recovered.

The second the plane wheels touch the ground, every person on the plane has their phone out – looking, talking, texting, and responding as if their very life depended on it.

Ten years ago, when the plane landed, you waited for the door to open and you got off the plane, maybe making a phone call on your flip phone. Twenty years ago, when the plane landed, you got off the plane and looked for a pay phone so you could make a call with your phone card number.

My how the world has evolved.

The smartphone revolution is just beginning. You can already talk to Siri, and Siri talks back. There’s a startling statistic that over 4.5 billion text messages are sent each day, and 98% of them are read. That number is growing.

Texting is the new talking. It’s fast and literally has its own language (or you can cr81). My granddaughter Morgan exclaimed, “Pop Pop, I would rather text than talk!” Texting is instant. Unlike its predecessors, the telegram, the telex, the fax machine, and email, texting is immediate. Texting is compelling. Texting demands response.

Think about how you use your phone, and how you receive a text. Think about how quickly you respond to it, and think about your expectation to receive an immediate response to your response, even if it’s only “k.”

SALES FANTASY: Wouldn’t it be great if you had the smartphone number of every customer, and every decision maker, in your network?

SALES REALITY: It’s no fantasy. It’s more than possible, and I’m about to share with you how to turn texting into a sales tool, a marketing tool, and a relationship-building tool.

But first, I want to ask you a question: If you had all of these cell phone numbers, what would you do with them? What messages would you send? And how could you make certain you weren’t being abusive or annoying with your messaging?

I’m going to give you the answer in two words: VALUE MESSAGING.

You know by now that the more value your customer or prospect perceives and receives from you, the more likely it is they will consider you a resource and buy at your price.

I’ve created a brief game plan for you to acquire your customer’s smartphone number. It gives you both why and how. To get the report in PDF format, please text the word REPORT to 704-234-6735 and you’ll receive an instant response.

See! How eager you were to do that? And when you get the report, you will be even more pleased because it contains what you were hoping for. At no charge.

Collecting smartphone numbers is not a new business. There are many alternatives in the marketplace. Some companies use what is known as a “short code” to make it easier to get response. This is not good.

Some companies, once they get your number in their database, also get permission to use them for their own promotions, for a lower fee. This is also not good.

I’ve aligned myself with, and am a customer of, TextingLeader.com because I believe in their strategy, their people, their expertise, their software, and their ease of use. Also, the safety of their data storage is second to none.

The formula for success is very simple. You attract and collect cell phone numbers by offering your customers and prospects something they perceive is valuable and something they perceive will help them. You do this in the form of a free report or a video and you offer information similar to what I just offered you.

Once you’ve collected the numbers, in order to ensure you keep them, keep the customer, and build the relationship, every message that you send must be value-based. The cool part is, it can be audio, text, or video. You can link it to anything or anyone. This will not only create perceived value in the mind of the customer, it will also create incredible reputation for you.

Everyone in every business is looking to gain some competitive advantage. The challenge is most people don’t even know what a competitive advantage is.

Competitive advantage is something you have that the customer perceives as valuable. That’s it. It has nothing to do with the competition; it has everything to do with where the customer places you in his or her mind.

THINK ABOUT THIS: If you have something the competition doesn’t have and the customer doesn’t need it or want it, what’s the advantage? But if you have something the customer wants, even if your competitor has it, if yours is better, you win. TextingLeader is better. That’s why I have it, and that’s why you should too.

HERE’S WHAT TO DO: Once you have the report, call (601)-896-3337. You’ll get a full explanation and gain a complete understanding of the opportunity and the support that attaches to you as a customer.

You will also be able to use me as an example. If you have texted the word REPORT to me at 704-234-6735, you can see what I do with your number. You’ll also see how you gain continuous value on a timely basis (one message every three to four weeks).

I don’t have to harp on the value of texting. Most of you reading this are already addicted. If you aren’t, you should be.

The key to texting is using it as a marketing tool, a sales tool, and a value tool. The key to TextingLeader is having the incredible advantage of texting messages to decision makers that elevate your perceived value.

TextingLeader will work for an individual or a business. Their program will work with 100 phone numbers or 100,000 phone numbers. The more numbers you collect, the more valuable your relationships will become.

There are two key words that will get you on the path: Start Now.

A webinar is being offered that gives a full explanation of gathering smartphone numbers, how to attract them, and what to do when you have them. Click here to register.