Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

Here’s what an athlete brings to the table:

They are physically fit.

They are alert.

They are players.

They practice, and it’s a daily part of their life.

They are disciplined.

They play hard.

They follow the rules of the game.

They have learned what it takes to win.

They have learned how to win.

They learned strategies.

They learned to be creative.

They learned how to adjust when things don’t go as planned.

They are a team player.

They listen with the intent to understand.

They have heart.

They have tenacity, especially when they are behind.

They play with passion.

They play to win.

They don’t quit in the middle.

They get more determined when they lose.

They are coach-able.

They love to win.

They have enthusiasm and high energy.

They have high personal pride in who they are, and higher personal pride when they win.

They celebrate victory.

Why hire an athlete?

Because they know how to score!


Everyone wants to hire the BEST person for the job. I do, too.

Here’s a concept: Hire an athlete. It may help you as an employer make the right choice, or at least a better choice. And it’s a reality check if you’re an individual striving for a career win.

If you’re a salesperson looking for a job, ask yourself:

Are you fit to be hired?
Are you fit to succeed?
Are you as physically fit as you are mentally fit?
Is physical fitness tied to mental fitness?
Do you think of yourself as a winner?
And why am I asking all these questions?

I went around my office and asked each person if they ever played sports on a team or competitively. Many said yes. Many had played competitive team sports in college, and most spoke about it enthusiastically and with fond memories.

What I found most interesting was that the people who had played sports were among my best employees.

Not just based on their job experience. Equally based on their athletic experience, their team experience, their competitive experience, their coaching experience, and their winning experience.

If you’re an employer, you may want to look past job experience, and read deeper into athletic experience. It will give you greater insight as to the person, not just their job skills.

If you were a competitive athlete, you have qualities and a wealth of experience that most people don’t. You have the self-discipline and the dedication to get in shape and stay in shape. Your desire to win is high, and you’re willing to give it everything you’ve got to play and win the game.

Thank about that. Employers are always looking for “experience” when they hire. What kind of experience? Me? I look for smart, self starting, happy people who know how to win. I’d rather have an eager athlete I can train (or should I say, willing to learn), than a know-it-all with ten years of experience that already thinks he knows everything before he walks in the door.

An athlete knows he or she has to warm up before playing the game and is therefore more likely to be prepared for the job, the customer, and the sale.

Athletes love to compete. Athletes know there are skills that must be learned and mastered in order to win. And athletes have the drive, determination and self discipline, to learn them and master them.

There are other great, but subtle, qualities that athletes have:

  1. They have made friends with many of their teammates, but even the ones they have not made friends with, they still know how to get along, cooperate with, and play as a team.
  2. They have made victory a habit. They know what winning feels like, and how to repeat it.
  3. They have stamina, based on practice and desire.
  4. They have superior hand-eye coordination, and are more observant of their surroundings.
  5. They have the ability, interest, and desire to learn “the game” not just “the job.”
  6. They play by the rules, and have learned that there’s a penalty or a price for not playing by the rules.

6.5 They visit their old coach. There’s a pride in going back and telling your coach who and what you have become, often from the foundation that the coach helped create.

And they bring this set of skills that they have learned over their early years, to the job. They bring those skills as part of their foundation. It’s part of their physical and mental make-up. They bring winning and a winning attitude to the workplace.

ONE FINAL PERSONAL NOTE: if you don’t feel you fit into this category, PLEASE don’t send me a bunch of emails defending your status or gender. This is a CONCEPT, not a postulate.

Think about this. All athletes play to win. All athletes want to succeed. They have the internal drive not only to play the competition and beat them, but also to compete against themselves, always bettering themselves. Athletes are always raising their own personal standards – always aiming to achieve their personal best.

ONE FINAL SUCCESS NOTE: Here’s an axiom that fits everyone:

You can’t win every game, but you can ALWAYS give your personal best.

I want to be associated with people who are always willing to give their personal best. Play Ball!


Jeffrey Gitomer is the editor and annotator of Truthful Living, Napoleon Hill’s first writings. Gitomer is also the author of The Sales Bible, The Sales Manifesto, The Little Red Book of Selling, The Little Gold Book of YES! Attitude, and 10 other best-selling books on sales, business, and personal development. Founder of Charlotte-based Buy Gitomer, Jeffrey gives seminars all over the world and provides on-demand master classes on selling, loyalty, attitude and personal development at In 2008 Jeffrey was elected to the Speakers Hall of Fame. His Podcast, Sell or Die with partner Jen Gluckow gets more than 100,000 downloads a month. email Jeffrey personally at

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