Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

In all my books, I have insisted on using only my quotes. Maybe it’s egotistical, but I felt the challenge for my books and writings to be substantive enough not to rely on the wisdom of others to make my point. With Positive Attitude it’s just the opposite. Over the years I have collected the attitude thoughts of others.

I share them with you because:

1. They inspired me

2. The reinforced me

3. They made me think.

4. They are living testament to the universal importance of the positive aspect of our lives and how it is eternally linked to our success. Your success.

  • “Those who agree with us may not be right but we admire their astuteness.” Cullen Hightower
  • “If you get to thinkin’ you’re a person of some influence, try orderin’ somebody else’s dog around.” Cowboy Wisdom
  • “The heart sees better than the eye.” Hebrew Proverb
  • “If you want to see the brave, look at those who can forgive.” Bhagavad-Gita (c. BC 400-, Sanskrit Poem Incorporated Into the Mahabharata)
  • “I forgive myself for having believed for so long that… I was never good enough to have, get, be what I wanted.” Ceanne DeRohan
  • “He who has a why to live for can bear almost any how.” Friedrich Nietzsche (1844-1900, German Philosopher)
  • “Death is not the greatest loss in life. The greatest loss is what dies inside us while we live.” Norman Cousins (1915-1990, American Editor, Humanitarian, Author)
  • “I like living. I have sometimes been wildly, despairingly, acutely miserable, racked with sorrow, but through it all I still know quite certainly that just to be alive is a grand thing.” Agatha Christie (1891-1976, British Mystery Writer)
  • “There are only two ways to live your life. One as though nothing is a miracle. The other is as though everything is a miracle.” Albert Einstein (1879-1955, German-born American Physicist)
  • “Wheresoever you go, go with all your heart.” Confucius (BC 551-479, Chinese Ethical Teacher, Philosopher)
  • “Life isn’t about finding yourself. Life is about creating yourself.” George Bernard Shaw (1856-1950, Irish-born British Dramatist)
  • “When you look good, you feel good. When you feel good, you play good. And when you play good, they pay good.” Deion Sanders, Football and baseball player
  • “Your own soul is nourished when you are kind; it is destroyed when you are cruel.” Bible, Proverbs 11:17
  • “The secret lies in how we handle today, not yesterday or tomorrow. Today. . .that special block of time holding the keys that locks out yesterday’s nightmares and unlocks tomorrow’s dreams.” Charles Swindoll
  • “We all walk in the dark and each of us must learn to turn on his or her own light.” Earl Nightingale (1921-1989, American Radio Announcer, Author, Speaker, Co-founder of Nightingale-Conant Corp.)
  • “Anybody can do just about anything with himself that he really wants to and makes up his mind to do. We are all capable of greater things than we realize.” Norman Vincent Peale (1898-1993, American Christian Reformed Pastor, Speaker, Author)
  • “You have to expect things of yourself before you can do them.” Michael Jordan (1963-, American Basketball Player, Actor)
  • “It is a miserable state of mind to have few things to desire and many things to fear.” Francis Bacon (1561-1626, British Philosopher, Essayist, Statesman)
  • “Ask advice from everyone, but act with your own mind.” Yiddish proverb
  • “When the prick gets hard, the brains go in the ground.” Yiddish proverb
  • “The thing always happens that you really believe in. And the belief in a thing makes it happen. And I think nothing will happen until you thoroughly and deeply believe in it.” Frank Lloyd Wright (1869-1959, American Architect)
  • “Forgiveness is the key to action and freedom.” Hannah Arendt (1906-1975, German-born American Political Philosopher)
  • “There is only one success – To be able to spend your life in your own way.” Christopher Morley (1890-1957, American Novelist, Journalist, Poet)