Back Door

Back Door

Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

Here are five questions to ask when considering Back Door Automated Attendant:

yes or no
_____ 1. Are more than 15% of your incoming calls from somebody other than a customer or prospective customer (supplier, another location, personal, your own employee checking messages)?
_____ 2. Does your operator ever give the greeting, “ACME Manufacturing Company, can you please hold?”
_____ 3. Do employees frequently call into the office to check messages or speak with internal employees?
_____ 4. Are your employees ever put on-hold when they call into the office to check messages?
_____ 5. Do you ever put a customer on hold to answer another line that turns out to be your own employee?
If you answer YES to two or more of these questions — BDAA should be considered as part of your communication package.

Andy Dinkin, CEO of Charlotte-based Tegra Telephone Systems is dedicated to better internal and external communications through the proper use of the telephone. He can be reached at 704/376-1171 or e-mail to

Jeffrey Gitomer, author of The Sales Bible and The Little Red Book of Selling. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts Internet training programs on selling and customer service at He can be reached at 704/333-1112 or e-mail to

r 2006 All Rights Reserved. Don’t even think of reproducing this document without written permission from Jeffrey H. Gitomer 704/333-1112