Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

Wachovia Bank

Here’s what they COULD have done:

They could have asked me for a meeting to see if I wanted to invest more

They could have asked for a meeting to show me their other programs or products.

They could have referred me to a smaller affiliate.

They could have told me ONE THING I could do that was in my favor.

They could have thanked me for my business. Final note: I wonder what the name of the fee is? All fees have a name to describe what they are. Here are a few suggestions I have for them:

You’re too dinky fee

Go away fee

Thanks, but no thanks fee

Up yours fee

Jeffrey Gitomer, author of The Sales Bible and The Little Red Book of Selling. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts Internet training programs on selling and customer service at He can be reached at 704/333-1112 or e-mail to

r 2006 All Rights Reserved. Don’t even think of reproducing this document without written permission from Jeffrey H. Gitomer 704/333-1112