burma shave

Written By Jeffrey Gitomer
@GITOMER

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

UntitledBurma Shave created classic advertising campaigns. They rented billboards and put one line of a five line rhyme on each one.. they were all over America’s road sides. Here are some classic examples of Burma Shave rhymes:

OUR FORTUNE
IS YOUR SHAVEN FACE
IT’S OUR BEST
ADVERTISING SPACE
BURMA-SHAVE

BEN MET ANNA
MADE A HIT
NEGLECTED BEARD
BEN-ANNA SPLIT
BURMA-SHAVE

THIS CREAM MAKES THE
GARDENER’S DAUGHTER
PLANT HER TU-LIPS
WHERE SHE OUGHTER
BURMA-SHAVE

IF YOUR PEACH
KEEPS OUT OF REACH
BETTER PRACTICE
WHAT WE PREACH
BURMA-SHAVE

THE BIG BLUE TUBE’S
JUST LIKE LOUISE
YOU GET A THRILL
FROM EVERY SQUEEZE
BURMA-SHAVE

SAID FARMER BROWN
WHO’S BALD ON TOP
“WISH I COULD
ROTATE THE CROP”
BURMA-SHAVE

SHE PUT A BULLET
THROUGH HIS HAT
BUT HE’S HAD CLOSER
SHAVES THAN THAT
WITH BURMA-SHAVE

IF YOU DON’T KNOW
WHOSE SIGNS THESE ARE
YOU CAN’T HAVE
DRIVEN VERY FAR
BURMA-SHAVE

HENRY THE EIGHTH
SURE HAD TROUBLE
SHORT-TERM WIVES
LONG-TERM STUBBLE
BURMA-SHAVE

Jeffrey Gitomer, author of The Sales Bible, and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts internet training programs on selling and customer service. His free weekly ezine, “Sales Caffeine” is available at gitomer.com. He can be reached at 704/333-1112 or e-mail to salesman@gitomer.com