Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

After you’ve given your great sales presentation about your product, your card remains behind. Don’t tell me about quality when your business card says “cheap and ordinary.”

A few more points to ponder…

  • A new card for an existing business can be a business facelift. New, better, revitalized, up one notch.
  • You may need more than one card. Revolutionize the cold call with a hot card. Have a special card just for cold calls or trade shows.
  • The quality of your business card reflects the quality of your image after you leave a prospect’s office. Make it a top quality, lasting impression.
  • The investment you make in cards is not just paper and ink. That’s the smallest portion. You’re investing in creativity, expertise, and craftsmanship.

Beware of the 5.5 pitfalls. Don’t do this to your card:

  1. Don’t do thermographic cards (type of printing process). It feels cheap and cards stick together in your wallet.
  2. Don’t be in a hurry. If you can’t wait a few days or a week for your card, something’s wrong. Make shift a few to get by, and wait for a masterpiece. I’ve never seen a good “rush job.”
  3. Don’t try to tell the history of your business on the card. Less is more.
  4. Don’t let your printer be your designer. It’s like going to a drug store for brain surgery. First hire a great designer, then find a great printer.
  5. Don’t try to save money by cutting corners. You don’t spend money on business cards, you invest in the image of you and your business. What’s that worth?

5.5 Don’t ever say, “That’s good enough.” Developing that attitude will lead you to mediocrity and no further.

Here are examples of the two business cards I wield:



Front Back