confidence

confidence

Written By Jeffrey Gitomer
@GITOMER

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

If they like you, believe you,
have confidence in you,
and trust you —
then they MAY buy from you.
If all four elements are not present, you will lose to someone who does.