Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

Consistency has been my archenemy of mine for fifty years. I dare say you’ve had a bout or two with consistency yourself.

One of the reasons that consistent slowly morphs into inconsistent is complacency. You worked out consistently, you were incredibly athletic, then you got married and put on 25 pounds. That’s an example that nearly every male and female (who’s ever been married or been in a long term relationship) can relate to.

Here’s what I am currently doing to win the battle of maintaining consistency:

  1. Personal organization. Take a walk into your closet and then take a look at your desk. Then ask yourself: what would a daily fifteen minute investment do to make your life a bit more organized. Not anal, just a bit more organized. Personal organization helps you feel positive about what you need to accomplish, and clears the way for it to take place.
  2. Consistent writing. Writing is the core of my wealth. Not wealth of money, wealth of knowledge – wealth of new ideas – wealth of creativity – wealth of material for seminars. The consistency of writing has helped me get from good salesperson to world-class salesperson to world-class expert at selling to THE world-class expert at selling. You may take that as a brag. I’m throwing it at you as a challenge. The consistency of writing has brought me wealth, and that wealth has brought me money. And it can do the same for you. Putting you thoughts in writing helps you feel positive about your thinking process and your creativity process.
  3. Wanting to be your best and look your best. Your personal style and fashion choices reflect the pride that you have in yourself. You’ve all heard the phrase, “Letting yourself go.” What it means is that you have lost your self-esteem and lowered your self-image. The opposite of consistency is not inconsistency. The opposite of consistency is procrastination that leads to giving up. Looking your best and creating your own style helps you feel positive about who you are as a person.

3.5 Having a supportive partner. I wish I could explain the value and the fulfillment that comes from living with a supportive person.

Being with someone who is supportive affirms all of your positive thoughts and your positive actions. You praise one another for your accomplishments and your style. Those affirmations are the incentive to maintain the consistency of those positive actions.

These elements of consistency are not individual. The power comes from combining them. Read all 3.5 points at once, and recognize the power that happens when they’re united. Before you can be consistent, you must be inspired to be consistent. That inspiration comes from taking small actions that lead to consistent small actions.