Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.


In my Little Red Book of Selling, Principle 12.5 states,
“Resign your position as general manager of the universe.”

If you add up the time you spend where it’s none of your business, or none of your concern, or that you cannot affect the outcome of (news, TV reruns, and other crap), you could have been the greatest salesperson in the world, or a syndicated columnist, or an author. But no, you’d rather piss your time down the drain thinking that you’re some kind of savior to mankind or judge of what’s right and wrong for others, when in fact, it’s just the opposite. Judge your own self, first. Save your own ass, first.