Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

The internet will emerge to be the most powerful business communication tool since the invention of the telephone – and it is still in it’s infancy. To get a perspective of its power, look at the telephone or the radio or the television when they were less than ten years old – and look at them now. Learn to harness the power of the internet before your competition does. Here’s a few truths about the benefits of e-mail cold calling.

The Top 10.5 Benefits of an E-Mail Sales Call.

  1. Costs nothing.
  2. Gets there in one second
  3. Will be read.
  4. It’s new – you can be a leader.
  5. You’ll get more answers than leaving a voice mail message.
  6. You’ll be seen as creative and worth a shot at the business.”
  7. No travel.
  8. Does not interrupt the recipient.
  9. It positions you as state-of-the-art.
  10. Try it, you’ll like it.

10.5 It works.