Before you hit the send button, re-read what you have written. I guarantee you, you’ll find at least two errors, and think of better wording you could have used. If there’s a secret to a great e-mail, it’s not just in the writing, it’s in the editing. If it’s important, read the e-mail aloud. Then picture yourself as the recipient. If you’re happy with both, and you’ve edited it, hit the send button.
Jeffrey Gitomer is the author of The Little Red Book of Selling and The Little Red Book of Sales Answers. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts Internet training programs on sales and customer service at www.trainone.com. He can be reached at 704/333-1112 or e-mail to firstname.lastname@example.org.
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