Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.


Personal Note: Mentor’s wisdom has played a major role in my growth and success. I had 5 mentors including Earl Pertnoy and my dad. Their wisdom has been a guiding light, spiritual lift, wake up call, and cold slap in the face when I needed it most. Sometimes it hurts to hear the right answer.

Here are a few examples of mentor’s pearls that have helped me:
(responding to my perceived problems) Anything ten grand wouldn’t cure? If it’s something money can cure, you have no problems.
Hard work makes luck!
Success is never found or earned from 9-5.
You’re running here to make five grand, running there to make ten grand– wanna make a million? Stand still!
(said to me by my best friend about my dad) You know what I hate about your old man — he’s never wrong.
Become your own Santa Claus.
Keep your antennas up at all times.

Boom. Words of impact. Some of these self-evident truths were spoken to me 20 years ago, and are still fresh in my mind today. That’s the impact a mentor can have on your direction.

I owe more to my mentors than can be expressed in writing. They know it too — I’ve told them. More important, I’ve shown them by adopting their wisdom, philosophies, and putting their advice into action.

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