Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

EVERYONE gitbit:

Teach everyone in the company the critical importance of maintaining loyal customers. This comes about when all the teach tips that I offered in the column are implemented with excellence.

In these times, more price pressure is put on your existing customers from hungry competitors who believe that by cutting price they can entice your customers to jump ship. Don’t match the price. Exceed the service.