Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

Train based on current experience.

What happened twenty years ago is NO LONGER VALID. And whatever it was, or however successful it was did not include the internet, email, voice mail or texting. It didn’t include PDF’s nor did it include video testimonials. Your sales success had nothing to do with social media, websites, ezines or blogs.

In other words — if you’re training and don’t text, have a facebook fan page, or a Flip video, it may be time to reassess your effectiveness.

REALITY: The old ways of selling no longer work. Willie Lohman has reappeared in the twenty-first century. And he may be you.

Beware — and be aware of what messages you’re trying to transfer. A lot is at stake.