Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

Here are the fundamental rules of attitude:

  1. Be aware of how important attitude is in your job, in your career, and in your life.
  2. Be aware that your attitude training to date has been somewhere between zero and not enough.
  3. Be aware that your attitude at the moment is not as good as you thought it was.

3.5 Be aware that it will take daily study, and daily maintenance, for you to possess your most valuable asset – a positive attitude, a YES! Attitude.