First, the easiest way to get through the gatekeeper is to ask for a salesperson. You’ll always get through, they’ll always be helpful. But it may not lead to the decision maker.
Now the hard part, create your email magazine, also known as ezine. If you don’t subscribe to mine called Sales Caffeine, you’re a fool. You don’t want to be a fool, do you? Go to http://www.gitomer.com/phase2/subscribe.cfm to subscribe.
Now use the model that I have. Call every CEO you are trying to get trough to. Tell them you are doing an interview on leadership qualities. You want to feature them in your email magazine that goes out to 5000 influential people in your community. Get the 5000 people from the book of lists and create a online ezine presence and you’ll get through every time.
Jeffrey Gitomer , is the author of the bestselling book, The Sales Bible, and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts internet training programs on selling and customer service at www.trainone.com. He can be reached at 704/333-1112 or e-mail to firstname.lastname@example.org
2003 All Rights Reserved – Don’t even think about reproducing this document without written permission from Jeff rey H. Gitomer and Buy Gitomer