Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

The best gift you can give is one about them

If you sent a card that had 12 business building ideas — one a month — or the 12 business building days of Christmas, and offered to spend an hour a month with each customer to help them expand on the idea and implement the idea, THAT would be a gift. Certainly ten million times better than your foil stamped card that’s in the trash December 26th, or sooner.

Only one problem with this gift: It requires WORK!

But it will build solid relationships and earn you the respect you deserve.

Merry. Happy.