Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at


Real engagement begins at the handshake — make certain that yours is firm AND that you look the other person in the eye before you start to speak. Then say, “It’s a pleasure to meet you in person.”

I couldn’t say this in the article, because it seemed a bit self-serving, but I would give a copy of one of my books. CEOs love them — especially the Little Gold Book of YES! Attitude and the Little Teal Book of Trust.