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Written By Jeffrey Gitomer
@GITOMER

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

Jeffrey’s Suggested Reading List


Don’t let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will pass anyway; we might just as well put that passing time to the best possible use.
— Earl Nightingale


Happiness is that state of consciousness which proceeds from the achievement of one’s values. Learn to value yourself, which means: to fight for your happiness.
— Ayn Rand


The only difference between where you are today, and where you’ll be a year from today, are the books you read and the people you meet.
— Charlie ‘Tremendous’ Jones


A very important aspect of motivation is the willingness to stop and look at things that no one else has bothered to look at. The simple process of focusing on things normally taken for granted is a powerful source of creativity.
— Edward de Bono


One of the most important ways to manifest integrity is to be loyal to those who are not present. In doing so, we build the trust of those who are present.
— Stephen Covey


If your imagination leads you to understand how quickly people grant your requests when those requests appeal to their self-interest, you can have practically anything you go after.
— Napoleon Hill


If product knowledge was the most important ingredient in selling, then engineers, technicians, and research and development people would be sent out to sell products.
— Tony Alessandra