Looking Good

Looking Good

Written By Jeffrey Gitomer
@GITOMER

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

Look Good, Act Better, Sell Best

When you’re in the heat of the presentation, the way you look and act can add to, or take away from, your ability to sell. Every item on this list is something you already know. The problem is you may not be doing it. Don’t do this as a self assessment – have a friend or associate (your boss if you dare) rate you. It doesn’t matter how you see yourself as much as it matters how others see you.

Get rated by someone else – I dare you.

1=poor, 2=average, 3=good, 4=very good, 5=the greatest.

If you’re a 1, 2, or 3 check the box and get better.
If you have no 1’s, 2’s or 3’s, work on your 4’s.
If you have all 5’s, you must be the best and wealthiest salesperson in the world.
I need a big bank loan, please call me to arrange terms.

1 2 3 4 5 – Stand up straight.

1 2 3 4 5 – Don’t have food in your teeth.

1 2 3 4 5 – Have clear bright eyes, not red, bleary tired eyes.

1 2 3 4 5 – Shine your shoes.

1 2 3 4 5 – Don’t talk too fast.

1 2 3 4 5 – Make good eye contact that breeds and shows confidence.

1 2 3 4 5 – If you smoke, don’t smell like a cigarette.

1 2 3 4 5 – Make sure your tie is updated, clean, and tied correctly. (Men)

1 2 3 4 5 – Don’t wear short, short skirts. (Women)

1 2 3 4 5 – Look crisp. Iron the seams and sleeves of shirts and blouses.

1 2 3 4 5 – Look professional. As good as your prospect or better.

1 2 3 4 5 – Tote first class accessories. Briefcase, bags, pens.

1 2 3 4 5 – Have everything ready and in order before you enter.

1 2 3 4 5 – I’m relaxed.

1 2 3 4 5 – I always wear a smile.