Monetization Strategy #1: Speak in public on a specific subject.
Just before my public events, a tweet goes out announcing that I’ll be in a certain city – and a tiny URL that follows. People who live in that city click on the link to find out more and will often buy a ticket.
Monetization Strategy #2: I create weekly product value offerings from my email magazine, Sales Caffeine.
Inexpensive offers, usually under $40, where people can get the “Deal of the Week.” It appears in my email magazine, but it also gets posted on Twitter, LinkedIn, and Facebook. People click on the link and buy.
Monetization #3: I’m launching this very book predominantly through my email magazine, but also through all my social media resources.
It will be posted on my blog for a one-day sale. There will also be affiliates helping me promote the sale of my book. Each affiliate will offer some sort of value message when a purchase is completed and a receipt is emailed to an auto responder. Commonly referred to as a toaster offer, my book launches have been confined to my email magazine and my affiliates. Never before have I used social media to promote the sale of a new book. Because social media is instant and people are paying more attention to it than email, I believe that I will catch more eyes, more clicks, and more sales as a result of business social media promotion in addition to my other avenues.