Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

The Multi-Media sample that Jeffrey used to provide for this GitBit is outdated and no longer accessible from our site.

Jeffrey now uses testimonials in all of his sales presentations — and that principle is the foundation of his sales philosophy.

Please email your mailing address to and we will send you a sample testimonial DVD that Jeffrey created for one of his customers to use in their sales presentiation.

It’s an excellent example of how any company should be presented in a sales presentation.

Jeffrey Gitomer is the author of The Little Red Book of Selling and The Little Red Book of Sales Answers. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts Internet training programs on sales and customer service at He can be reached at 704/333-1112 or e-mail to

c 2007 All Rights Reserved – Don’t even think about reproducing this document without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112