My Secret to Reading Faster with Better Comprehension

My Secret to Reading Faster with Better Comprehension

Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

My Secret to Reading Faster with Better Comprehension.

HISTORY: Most books are printed in type sizes between 10.5 and 11.5. This is done to conserve paper. It is not done at the benefit of the reader.

Oftentimes you, the reader, and me, the reader, get halfway through a page of small type and literally can’t remember if we have read that paragraph yet. Or a thought occurs as we’re reading, and we lose our place. I’ve done it. You’ve done it.

Enter Kindle from

Electronic readers and their applications have changed the way people read forever. They have also changed the publishing industry forever – not just commercial and consumer books, but the school textbook industry is undergoing an incredible transformation with the advent of e-reader programs and tablets as well.

When the Kindle program first began, I was one of the original authors asked to participate. The Little Red Book of Selling and The Little Gold Book of YES Attitude were among the first offerings when the Kindle was launched at a price point of $399.

Like everyone else, I was skeptical. Skeptical of the price and skeptical of the entire concept. And like everyone else, I was 100% wrong. Kindle, and its lesser-known partner iBooks now dominate the electronic book market, and will continue to do so for the foreseeable future.

Here’s what I did and do: I downloaded the free Kindle app onto my iPad. The brilliance of Kindle and the Kindle program is you don’t need an actual Kindle device to read a Kindle book. I use my iPad. If you’re considering buying a Kindle or a Nook, just read the one star and two star reports on Amazon. Then go to the Apple store and buy an iPad.

I downloaded a few books and read some chapters in each and realized the type was way to small to “enjoy” reading. I easily increased the size of the font. Click on the “Aa” symbol at the top of the page. Turn brightness to maximum and then click the icon to increase the font size — three or four clicks.

HERE’S WHAT I DISCOVERED: The larger the font, the faster I read, and the more I comprehended. Less words on the page made reading remarkably “fast” and even more remarkably “understood.”

I am now 40 or so books read, or partially read, on my kindle including the Steve Jobs biography by Walter Isaacson and the Pete Townsend autobiography Who I Am. Both are long reads, both are incredibly well written, and both on my MUST READ list.

All of my books are now available on Kindle and iBooks. And all of the books I recommend on my website are available on Kindle.

My email is — let me know how it works for you.