Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at


Have a CD-ROM or DVD of six customers that LOVE you and are willing to testify on camera that you are the GREATEST.

Regardless of what you say to a prospective customer, the only PROOF you have is a current customer that reinforces your claims

If you only go into a sales call with ONE THING — go in with video support