Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at


If you’re REALLY looking to build your name, you must master social media and the personal branding of YOUR name.

Ask yourself this:

  • How big is your email mailing list?
  • Do you have your registered?
  • Do you send your customers and prospects a weekly VALUE message like Sales Caffeine?
  • Are you willing to devote CONSISTENT time to make your name better known in your industry and community?

These are not just the questions, they’re the imperative ACTION items of the day.

NOTE WELL: The single most valuable asset you will own over the next 100 years will be your email mailing list – build it, back it up in triplicate every week, and guard it with your life!