on hold

on hold

Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.

Can you hold for just a second

Can you hold for just a second?

I am sending you information about the “on-hold” messaging system that you have requested. The unit itself is supplied by Tegra Telephone Systems located in Charlotte, NC.

I have purchased this unit myself and am recommending it for two reasons:

  1. The credibility of the vendor.
  2. The positive response from the people who call our office.

If you have an interest in learning more, please fell free to call my office or Tegra’s office (1-888-TEGRA-88) and ask to be put on hold.

Thank you for your readership and support. I hope this information is of benefit to you.


Jeffrey Gitomer

705 Royal CourtCharlotte, NC 28202704/333-1112fax 704/333-1011salesman@gitomer.com

ON-HOLD” faxback #184

Tegra On-Hold Messaging

Agreement for __________________________________________

Street Address___________________________________________


To purchase or lease-to-own Tegra On-Hold Messaging system(s) or production services identified below. All items will be delivered within twenty business days of receipt of questionnaire. Unless noted below, each system will consist of a single digital unit, its attachment hardware, and a single customized message production up to 6 minutes s in length. Not included is an installation charges from your telephone equipment vendor.

q Item No. 1

Tegra On-Hold Message Premium Package………………….$1,295

q Item No. 2

Additional On-Hold Message Tape(s)…………………………$395

Great for a seasonal focus, expanded services, updated information,

or just a freshen-up

Volume discounts are available-call 1-888-TEGRA-88 for information

All purchases are subject to NC 6% sales Tax

Based on the $1295 Premium Package, 1-advanced payment, and a $1 Buyout, the monthly rates (not including tax) are as follow (Please check the desired program):

q 12 months @ 126 q 24 months @$69 q 36 months @$50

Check One:

q Company Check q Lease to-own

Clients selection Lease-to-own options are required to complete credit application

Please make all checks payable to Tegra Telephone Systems, LLC.



Tegra Telephone Systems 200 West Tenth Street Charlotte, NC 28202 (704) 925-7000 Fax (704) 376-3303 www.tegra.com

ON-HOLD” faxback #184

Tegra On-Hold Messaging

Educate, Entertain, Empower

Consider this…

76% of all business calls are placed on hold.

50% of callers left on-hold for one minute will hang up.

34% of callers who hang up will not call back.


88% of all callers prefer on-hold messages to other options.

20% of all callers who listen to on-hold messages will make a purchase based on an on-hold offering.


Our premium package includes the knowledge to create value for your customers; a 6-minute On-Hold Message, all writing, studio production by a professional voice talent, the right music and a digital state-of-the-art playback system.

What is the cost of a lost opportunity? For the amazingly low price of $1295 your customer will actually request to be put back on-hold.

Let us show you how On-Hold Messaging can generate revenue.

A one-time purchase of $1295 gets you a Tegra On-Hold Messaging System.

No hidden annual fees or usage residual.

Call 1-888-TEGRA-88 for an On-Hold Messaging Demonstration!

Tegra Telephone Systems 200 West Tenth Street Charlotte, NC 28202 (704) 925-7000 Fax (704) 376-3303 www.tegra.com

ON-HOLD” faxback #184