Parents Rule

Parents Rule

Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

6.5 Pretty Good Rules For Parents

1. Teach your kids that the word what doesn’t exist. When I call your name, you show up. (Control without having to say I’m the boss – because if you do, usually you’re not.) Tell them to respond, “Coming!”

2. No middle managers. If you have something to tell a kid, you pick your own ass up and tell them. Eliminate one kid telling another what to do, “Mommy said you have to clean your room now nah, nah!”

3. Teach your kids that school is fun and they will love it from the time they can talk and understand (between two and three years old). Fight for them if they get a bad teacher. Fight like hell.

4. Encourage kids at all times. Everyone makes mistakes, even you. Try to support mistakes, instead of degrade, embarrass, or belittle.

5. Hug your kids often. Twice a day, at least. Tell them that you love them and that they make you proud. Praise them as often as possible. Like you wanted when you were a kid.

6. When your children talk to you, stop what you’re doing and look them in the eye. Sometimes children say more with their expression than their words.

6.5 Remember what you hated about your
parents when you were a kid. . .
don’t do that to your kids.