Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

Perceived Difference
Perceived Value

P — Preparation
E — Engaging Questions
R — Rapport, Respect, Real World, Relaxed
C — Creative Ideas (for customer profit, productivity, morale, peace-of-mind, and other values)
E — Excellent Communication and Presentation Skills
I — Incentive to buy now, and buy from you
(competition elimination)
V — Value Perception, Risk Reduction
E — Enthusiasm, Attitude, Belief, Passion, Effort
D – Dedication to Life-Long learning

I am sending you this information personally from my seminar as a courtesy, and to help you get better at sales.

Please also understand that this is the copyrighted information
of Jeffrey Gitomer and may NOT be reproduced in any manner.