Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

Are you persuasive?

Here’s the list of TRUTHS to enhance your skills

Persuasion is an art.

Persuasion is a science.

Persuasion is (sometimes) compromise.

Persuasion is excellent communication skills.

Persuasion is asking questions that clarify the situation.

Persuasion is stronger if you can get the other guy to convince himself.

Persuasion is tied to your sincerity and believability.

Persuasion is getting others to see and agree with your vision.

Persuasion is enhanced by reputation.

Persuasion is empowered by past successes.

Persuasion is an outcome.

Persuasion is a victory.

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Jeffrey Gitomer, author of The Sales Bible, and The Little Red Book of Selling. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts internet training programs on selling and customer service at He can be reached at 704/333-1112 or e-mail to

c 2006 All Rights Reserved – Don’t even think about reproducing this document without written

permission from Jeffrey H. Gitomer and Buy Gitomer 704/333-1112