Makeyour site value based— the customers perception of value is what will make them stay,bring them back, and purchase something.
Makeyour site information based— your customer wants timely information all about how they getbetter or win.
Makeyour site easy to navigate— the easier it is to find it, the easier it is to put it in myshopping cart.
Makeyour site easy to buy from— from data entry to credit card, your site better be the BEST onthe block.
Makeyour site graphically pleasing— make me ooh and aah. Make me tell someone else how great it is.
Makeyour site fun –make me smile and laugh.
Makeyour site so cool that someone is compelled to tell someone else togo there just to see it.