Social Media

Social Media

Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at


Jeffrey’s Links

The first thing you have to understand about social media is few, if any, have real answers. Especially the ones jumping up and down, yelling and screaming, that their idea or their scheme is the best way to make fast money. What you want is to make SLOW money.

Here is what to do…Register and begin to use Facebook, Twitter, LinkedIn, and (if you have a flip video camera) YouTube. Just go on and play social media an hour a day. Once you learn how social media works, you can begin to personalize it for your own strategies.

How do you monetize and maximize social media?The great answer is no one knows yet. But over time, those answers will begin to appear.

But in the meantime, your job is to participate, learn all you can, and prepare yourself for the time when it matures and you can take full advantage of it.

One fact remains about social media: It’s not going away. It will only get bigger.