Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

The reality of spam,
and what you should do about it.

If spam is an issue, its probably because you spend too much time surfing the internet, letting other people steal your email address, pummeling you with unwanted messages. The antidote for spam is not just a spam blocker its the unsubscribe button and its also the delete button.

It is NOT one of those insulting register just this once because I am whiny and dont want spam, so Ive decided to insult you, rather than white listing you in advance because Im lazy and this is proof and Im going to send you another email once you have registered with a spam offer to join my anti-spam cult of whiners.

Climb down off your high horse, recognize that at least 75% of spam is your own fault, and dont use it as an excuse to be rude or unresponsive.

Eventually spam will go away. Its a byproduct of the infancy of the Internet, promulgated by morons, pigs, nare-do-wells, thieves, and hackers with no life.