Starbucks

Starbucks

Written By Jeffrey Gitomer
@GITOMER

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at gitomer.me.


Gitbit Starbucks???


Starbucks

Starbucks doesn’t discount a cup of coffee. Even in this economy. It’s their quality that sells.

They have loyal customers: People will leave their cars running in the parking lot, people will park three blocks away and walk to get their cup of coffee.

They offer convenience: They have drive-thru’s. They have debit cards.