Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

1. Call your best customer.

2. Invite him or her to meet you at a driving range — either at eight o’clock in the morning or at noon.

3. Cater in breakfast or lunch.

4. Hire a golf pro — make the golf pro a surprise guest.

5. Tell your customer to bring a driver, a five iron, and a seven iron.

5.5 Present your customer with a half-an-hour golf lesson while the two of you hit a bucket of balls.

They would much rather take two strokes off their game than play a round of golf with you (no offense). Not only will you get them talking about the event, you will get them sending you additional purchase orders.

I don’t make many guarantees. But I guarantee if you use this one idea during the summer, it will build relationships, and make you money.