Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at


“If you tell the truth, you never have to remember what you said.”

Mark Twain 1875

“If you tell a lie, you ALWAYS have to remember what you said.”

“The truth hurts for a short time. A lie hurts forever”

“The truth will set you free.”

“I cannot tell a lie” George Washington at age 4

It is better to offer no excuse than a bad one.” George Washington at age 44

“The truth, the whole truth, and nothing but the truth.” Oath sworn when testifying in court — with one hand on the bible – and people still lie. Perjury means jail, and people still lie.

What a tangled web we weave, when first we practice to deceive.”

Sir Walter Scott 1799