Glenn Turner Changes People’s Minds… For the Better.

Glenn Turner Changes People’s Minds… For the Better.

Written By Jeffrey Gitomer

KING OF SALES, The author of seventeen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His live coaching program, Sales Mastery, is available at

Authors note: If you didn’t read last week’s article (here’s the link). Glenn is my sales hero, guru, and champion all in one. In 1972 through his tapes, movies and books, Glenn Turner taught me how to sell, and the principles of achieving and maintaining a positive mental attitude. The following article is the second part of an interview compiled from several meetings. I hope you enjoy it, and use the message to achieve as I did.

“I told them, 3 out of 4 who join my company won’t make it because they will listen to friends, relatives, spouses, and neighbors telling them: ‘It won’t work, and you’re a fool to try.’ Pukers I call them. People who have no guts, and don’t want anyone else to get guts.” Said Turner, talking as though he was on the platform 25 years ago.

“Up until you’re six you get encouragement, by 14 you get discouraged. By the time you enter the “business card era” of your life, you’re without the courage and enthusiasm you had when you were a kid.” (Author note: Picture me at this moment listening with awe, and writing furiously at the same time.)

“I showed people a way to get their enthusiasm and attitude back. Thousands did, and even though in the end the laws (or lack of them) made the company fail these people did not. Hundreds of them are millionaires today because of the concepts they learned with me. I taught them how to take back control of their mind.”

“I dared handicapped, underprivileged and people who were being prejudiced against. I’m a champion for the underdogs. Dwarfs, blind men, handicapped people racial minorities, and women. I believed in them so much that they started believing in themselves.”

“I spawned the greatest preachers, teachers, mothers, businessmen and businesswomen. Back in the 70’s, seven of my corporate presidents were women, who netted our companies a millions of dollars a year. This was before women were supposed to be leaders. Our training was so powerful that dropouts of my company became no #1 performers of other companies.”

“Now it’s 1995. After 4 years in prison (released in 1992) on some of the most trumped up charges in the world, “I’m better, not bitter.” Said Turner grinning. “They took my money, but all the money loss and all the imprisonment in the world couldn’t break my spirit.”

The magic of Glenn Turner is not network marketing or money. The magic of Glenn Turner is attitude the control of his mind.

I asked Glenn, “Do you know how many people your attitude message has affected?” He said, “I know one for sure, me! If I’m the best I can be for myself, then I’m the best I can be for others. I just gave the message, I was the messenger, the people were the ones who got the message and did something with it.”

“My product was positive attitude. Still is. The most powerful success tool in the world is the human mind and 95% of Americans don’t control theirs. Their attitudes are controlled by negative things (local news, violence, politics, taxes, lawsuits) and negative people.”

Turner’s advice to the reader: “Aching to make it on your own in the world? Want to quit your job and go out to grasp the brass ring of the entrepreneurial dream? Here’s the advice I’ve given thousands of people who started with me and made it big If I can, you can.”

“As soon as you control your mind, you control your success and don’t take my word for it ask any millionaire.”

Authors note: Meeting Glenn Turner was the thrill of a lifetime. There are not enough ways I can say “thank you” to him. Turner’s inspiration and lessons have provided me with sales skills and a positive attitude for the past 23 years. Find whatever books and tapes of his you can and heed them. They work.


FREE GitBit… Glenn Turner’s 10 rules for taking control of your mind. Two pages of Turner wisdom and success information are yours for the taking. Go to, click Access GitBit, register if you’re a first time user and enter the word GLENN TURNER in the search box.